14 Ways to Use Video in Your Hiring Process

If your company hasn’t yet thought about incorporating video in your hiring process in 2016, then you’re missing out on financial and technological advancements as well as overseeing top talent.  While we certainly believe in the success of inserting video into your interviewing strategy, there’s also great value in including videos in other parts of the process.

Our world is crowded with communication stimulants, impairing your candidate’s vision or at least blocking their view of your material/content. When done right, implementing video in your hiring process commands the attention of the audience, making it the perfect fit for your recruiting/hiring strategy.

Here is a list of 14 different uses for adapting video in your hiring process in 2016:

1 | ADVERTISING YOUR CAREERS THROUGH VIDEO ON YOUTUBE OR ON THE WEB

Why not?  Using a short video advertisement may be an effective way to bring traffic to your career site.

2 | PRODUCE A COMPANY RECRUITING VIDEO

Videos are fantastic branding tools. Showing the company culture, environment, happy and engaged employees and other aspects of your company are great additions to the career site, social channels and even utilized in email communications.

3 | VIDEO JOB DESCRIPTIONS

Candidates are sick of reading long job descriptions. Postings are also at times not perfect, with poor grammar and unclear expectations of the candidates.

4 | VIDEO EXPLAINING THE APPLICATION PROCESS

Candidates should be provided constant communication throughout the process. Start off on the right foot with a quick video to explain next steps and what is needed on the application.

5 | REQUIRE/ALLOW VIDEO RESUMES OR PORTFOLIOS

Not all candidates will be up for the challenge, but providing the option will show your organization is open to creativity.

6 | RECRUITER/HIRING MANAGER VIDEO BIOS

Make candidate research a bit easier. If your candidates know a little about their interviewer, they may open up and provide clearer information on interviews.

7 | VIDEO HIGHLIGHTS OF THE TEAM/DEPARTMENT ACCOMPLISHMENTS

Not only does this show team pride, but it also introduces the candidate to some of their new co-workers if hired.

8 | VIDEO INTERVIEW SCREENS

Replace phone screens with video interviews to save time for candidates and recruiters, increase the quality of information collected and keep the process moving quickly.

9 | CONDUCT TWO-WAY VIDEO INTERVIEWS

Cut down the cost spent on candidate travel and make quicker decisions on who your top candidates are.  Candidates will also be grateful for the time saved with video interviews.

10 | CONDUCT A PANEL VIDEO INTERVIEW

Inviting interview team members from other offices become easier with panel video interviews. Flying candidates out to each interview is not only expensive, but it pushes the process to frustrating durations of time. Invite up to three different interviewers and make quicker decisions.

11 | REQUIRE VIDEO REFERENCES

Anyone can pick up the phone and leave a positive reference for a former co-worker. A video reference asks the provider to go a bit further to provide a positive recommendation for the candidate in question.

12 | WELCOME VIDEO FROM THE CEO

Everyone wants to feel welcome, especially from the top. Whether it’s at the offer stage or acceptance, a short welcome video from the CEO is a nice touch.

13 | TRAINING/ONBOARDING VIDEOS

Set your newly hired employee up for success with training videos, making the transition quick and painless. Videos to explain what happens on the first day, first 30 days and beyond help paint a clear picture. Videos to explain how to get up on systems and software means your new team member is ready for action much sooner.

14 | VIDEO EXIT INTERVIEWS

The job and/or company isn’t for everyone. Capture in video why things didn’t work out and compare to others in similar roles who have left.

How are you implementing video in your hiring process in 2016? If you would like to learn other ways we suggest using video, drop us a line here.

About The Author

Esteban Gomez is a marketing consultant with interviewstream. He loves learning and has a passion for traveling, having visited many countries including China, Colombia, Italy, and Peru.